Revenue Diversification
Sustainable Revenue Streams
Traditionally modeled associations - those that are solely reliant on revenue from membership dues and an annual meeting / convention - are at risk. This model tends to be highly dependent on the economy. In years of economic recession, individuals or organizations may "skip" their membership or travel expenses for a year. For a non-diversified association, this can be disastrous.
CGi has built solutions for its association clients with diversified revenue streams. While membership dues and a large annual event remain major contributors, we can ensure they are not the only contributors by building additional sustainable revenue streams that can equal or surpass traditional sources.
CGi's structure is designed to identify entrepreneurial opportunities for its clients, and then manage these effectively using our dedicated product and service development, account management, and sales resources.
Call us at (501) 954-9244 to start the conversation on how we can build long-term, sustainable sources of revenue for your organization.